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Rusty was named CEO of Higginbotham in 1989 at the age of 27. At that time, he implemented the firm’s defining “single source” service model whereby customers can obtain all their insurance and financial services under one roof. He also had the foresight to establish Higginbotham’s employee ownership structure, aligning all employees’ interests in the success of the firm. Under Rusty’s leadership, Higginbotham has grown to become a national top 20 independent insurance brokerage firm with offices coast to coast.
Higginbotham is a company that is family to its employees, accountable to its clients, teammates to its carriers and generous to its communities. Those four core values were influenced by Rusty putting people first, and he has built a culture on that principle. To celebrate its 75th anniversary in 2023 at its annual Higginbotham Leadership Conference, Rusty led the charge of bringing hundreds of employees together for a “Volunteer Extravaganza.” They dedicated an afternoon to giving back to Higginbotham’s hometown by volunteering at nine Fort Worth area nonprofits. The event was a true reflection of Higginbotham’s culture of generosity. Independent of Higginbotham, Rusty has served in leadership roles for organizations – both for-profit and non-profit – throughout his career.
Details about the silent auction can be placed here.
Thank you so much your continued generous support of our mission! As families are facing some of the highest levels of inflation in 40 years, we know that many are returning to hunger relief programs for help. That’s why your support means so much to us because it will ensure the NTFB can continue to provide vital nourishment to children, families, and seniors across our community. Truly, on behalf of those we serve and all of us here at NTFB, thank you!
